Self-Interest ≠ Selfishness; A Brief Response to HBR

The current issue of Harvard Business Review features a somewhat frustrating piece by Yochai Benkler called “The Unselfish Gene.” It’s quite engaging in places, particularly when discussing some of the research regarding how context shapes people’s motivations, and in the resulting prescriptions for restructuring business environments to promote collaborative behavior. Unfortunately, the arguments are weakened by two fairly key misinterpretations central to his thesis.